If you build it, they will come. Unfortunately that is not always the case. Marketing and incentives are very important for the success of an agencies' online offerings. Agency commitment is vital in ensuring the high adoption of an electronic service. Comprehensive internal and external marketing are also critical to continue to meet customer needs and expectations. We understand that your budget for service marketing is probably small (if any), and we have experience in developing creative marketing ideas that are free or very low cost. Over the years, we have found that reaching out to your known customer groups through existing events, publications, newsletters, routine mailings, etc., is very effective. Such targeted marketing efforts to your known customer groups are more effective than large scale and often costly broad advertising campaigns.
Writing a marketing plan is the most crucial step in the promotion of an agencies' new online service. OK.gov assists all agencies who partner with us in the development of a marketing plan, if the need for one arises.
Marketing an online service includes:
Marketing Plan Checklist
Some suggestions and possibilities for inclusion in your plan:
Public Relations Services